DURASHINE® is the flagship retail brand of Tata BlueScope Steel, which offers colour coated profile sheets in form of roof and wall solutions. The brand manufactures and sells roll formed colour coated steel roof & wall sheets, structural products and accessories. DURASHINE® offers aesthetically superior and durable roofing solutions for residential, commercial and industrial applications. Launched in the year 2008, the brand has won several awards and is the most preferred choice in this segment. Recently DURASHINE® has been recognised as “Asia’s Most Trusted Brand for Best Color Coated Steel Sheet Category by International Brand Consulting Corporation, USA.