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Tata BlueScope Steel Unveils a New Corporate Identity
Monday March 18, 2013

Tata BlueScope Steel, a joint venture between Tata Steel and BlueScope Steel has announced launch of a new logo for its corporate brand and its coated steel business.

Speaking about the new logo, Mr. Harish Pathak, Managing Director, Tata BlueScope Steel said, "The new logo represents our coated steel business and embodies the key brand attributes of Aesthetics, Trust and Flexibility. It aligns with the high customer value that we offer through our aesthetically pleasing steel solutions and will connect with our customers and stakeholders. The new logo captures the Company’s vision to achieve leadership position in the Coated Steel Business and its applications."

About Tata BlueScope Steel Limited

Tata BlueScope Steel is an equal joint venture between Tata Steel and BlueScope Steel, Australia in the field of coated steel, steel building solutions and related building products. The Company operates in the South Asian Association for Regional Cooperation (SAARC) region.

Tata BlueScope Steel has three business divisions namely, Coated Steel, Building Solutions and Building Products. The Coated Steel business markets metallic coated and pre-painted steel, for the building and construction industry. It offers premium brands such as the pre-painted COLORBOND® steel and the metallic coated ZINCALUME® steel. The Coated Steel manufacturing facility at Jamshedpur has annual metallic coating capacity of 250,000 t and paint line capacity of 150,000 t.

The Building Solutions business manufactures and supplies pre-engineered building solutions. Its premium brands include BUTLER® BUILDING SYSTEMS and ECOBUILD™ BUILDING SYSTEMS. The Building Products business manufactures and supplies roll-formed roofing and wall cladding solutions and related building components. It offers brands such as LYSAGHT® range of roofing and wall cladding solutions, EZYBUILD® solutions and the retail brand DURASHINE® range of products. The company’s building solutions and building products businesses have state-of-the-art manufacturing facilities at Pune, Sriperumbudur and Bhiwadi, supported by a wide network of regional and sales offices located across India.

Tata BlueScope Steel’s core values are Safety, Trust, Human Dignity and Excellence and its goal is focused on achieving ’Zero Harm’ by creating a safe working environment for its workforce. The company consistently works towards "Creating Your New World in Steel".