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Tata BlueScope Steel Enters Retail Segment - Building Products and Distribution division launches Durashine Range of Steel Products
Tuesday August 19, 2008

Tata BlueScope Steel, an equal joint venture between Tata Steel and BlueScope Steel, announced its entry in the retail segment with DURASHINE range of colour coated steel building products. This is an addition to the existing range of building products and solutions that the company offers in the SAARC region.

Speaking on the occasion of the launch, Hakimuddin Ali, Vice President – Building Products and Distribution said, "With Tata BlueScope Steel garnering a fair share of market in Building Products arena, we are happy to announce the launch of DURASHINE retail channel product. There has been a need to provide aesthetics and durability in colour coated steel products to the retail customers and DURASHINE products will fulfil this need."

Present on the occasion, Vikas Pundir, General Manager, Marketing - Building Products and Distribution said, "DURASHINE range of products is built on the past expertise of Tata BlueScope Steel in delivering quality products to building products segment. Retail takes a very important position as it is a very large segment and consumers are looking for something better than what is available in the roofing and walling market. Aesthetics, life and economy are very essential parameters in the eyes of the retail buyers. We are sure that with the introduction of DURASHINE products, all needs for better looking buildings can be satisfied".

Santosh Anthony, Brand Manager, Tata Shaktee added, "With DURASHINE range of products, we would be happy to strengthen the Tata Shaktee distribution channel and provide choice of colours to our retail consumers. The products will be available through our strong network of distributors."

DURASHINE range of colour coated steel products will come with strong credentials such as aesthetic appeal, greater durability, higher strength, superior corrosion resistance, better thermal efficiency and easy installation. The offer includes aesthetic colour coated roofing and walling profile options available in colours such as Asian White, Castle Red, Nuvo Blue, Bright Green and Satin Silver along with pre-punched high strength galvanised purlin and specially designed Guard Huts.

For more information contact:
Corporate Communications
020 66218046