Our Story
Evolution of Tata BlueScope Steel is an outcome of a union between two global companies of world class reputation; Tata Steel and BlueScope Steel, Australia. Both with a legacy of more than 100 years and leaders in their own league; envisioned India’s construction landscape well before its time. With a will to offer best in class products driven by Quality and Innovation; the joint venture is a consolidation of years of research with sheer commitment.

Tata BlueScope Steel operates in the SAARC region in the field of coated steel, steel building solutions and related building products. This progressive venture aspires to change the Indian architectural landscape with its world class products and solutions; and continues its vision of “Creating your new world in steel!”

To be the preferred supplier of premium products, services and solutions to the steel building, cladding and framing industry.
We will exceed customer expectations through Agility, Innovation, Reliability and Collaboration.
We will leverage our superior technology and build our organisational capabilities to deliver high quality products and services
We will strive to attain and retain the best talent in our industry
SafetyOur commitment to safety will be the benchmark in the industry.
TrustTrust will be fundamental in the quality of our products and services as well as in our delivery commitments.
Human DignityWe will always uphold Human Values among all stakeholders.
ExcellenceWe will strive to always achieve the highest standards across our value chain
Vision
To be the preferred supplier of premium products, services and solutions to the steel building, cladding and framing industry
Mission
We will exceed customer expectations through agility, innovation, reliability and collaboration

We will leverage our superior technology and build our organisational capabilities to deliver high quality products and services

We will strive to attain and retain the best talent in our industry

Values
Safety Our commitment to safety will be the benchmark in the industry.
Trust Trust will be fundamental in the quality of our products and services as well as in our delivery commitments.
Human Dignity We will always uphold Human Values among all stakeholders.
Excellence We will strive to always achieve the highest standards across our value chain
Our Journey

  • Tata Steel and BlueScope establish their Joint Venture
  • First Roll Forming facility gets inaugurated in Pune
  • In the same year, another roll forming plant in Bhiwadi is set up
  • Third roll forming facility at Chennai also gets established
  • Tata BlueScope Steel launches its flagship retail brand DURASHINE®
  • Tata BlueScope Steel sets up its own manufacturing unit in Jamshedpur for Metal and Colour Coated Steel
  • The company forays into Solar Mounting Steel Structures
  • Tata BlueScope Steel crosses 1000 crore revenue landmark
  • DURASHINE® is recognized as Asia’s Most Promising Brand by World Consulting Corporation and KPMG India
  • Tata BlueScope Steel launches EZYBUILD® smart building solutions
  • Nirantar -Journey towards Excellence is instituted
  • DURASHINE® awarded as India’s No.1 Brand by International Brand Consulting Corporation
  • DURASHINE® awarded as India’s Most Trusted Brand by International Brand Consulting Corporation
  • Tata BlueScope Steel is conferred the CIDC Vishwakarma Award for Safety, Health and Environment
  • DURASHINE® is awarded as India’s No.1 Brand second time in a row
  • ILIOS™ ; Solar Module Mounting Solutions is launched
  • LYSAGHT® receives Construction Times Award for an outstanding contribution for Roofing and Cladding Industry
  • DURASHINE® recognised as Asia’s Most Promising Brand 2018
  • DURASHINE® conferred with the Asia’s Most Trusted Brand 2018 by International Brand Consulting Corporation
  •    


Our Leadership
  • Mr. Charlie EliasChairman

  • Mr. Rajeev SinghalDirector
  • Ms. Samita ShahDirector
  • Mr. Riten ChoudhuryManaging Director
  • Ms. Gretta StephensDirector
Mr. Sharbel R (Charlie) Elias (BA Acc, ACA, AICD) is currently CEO of BlueScope Building Asia (India, China & ASEAN) and North America operating in over 12 countries including; China, India, US, Thailand, Indonesia, Vietnam, Malaysia and Singapore with revenues of $3bn and 6,000 employees and contractors. He is Chairman of the Board of the Indian joint venture with Tata Steel and CEO & Board Member of the joint venture with Nippon Steel in ASEAN.
Mr. Elias joined BlueScope as the Global Chief Financial Officer (CFO) in March 2008 and member of the Executive Leadership Team. He is responsible for mergers & acquisitions, finance, treasury, taxation, investor relations, investments.
During the global financial crisis, he was responsible for implementing financial strategies to steer BlueScope through the most difficult period ever experienced in the global steel industry. These included several successful debt restructures and equity raisings and the establishment of the coated products joint venture with Nippon Steel & Sumitomo Metal Corporation in 2012. As a CFO, he represented BlueScope on a number of the joint venture boards including the NS BlueScope JV with NSSMC, the TBSPL JV with Tata, the Northstar JV with Cargill and the CASTRIP JV with Nucor.
With the Company’s return to a more stable financial position and more recently return to investment grade rating, he has overseen a number of domestic and international mergers and acquisitions, the most recent being the move to full ownership of North Star BlueScope Steel in Delta, Ohio through a $1bn acquisition of the remaining 50%.
Mr. Elias was previously the CFO and Director for Linfox Logistics, one of Asia Pacific’s largest supply chain and logistics companies, operating in over 12 countries in Asia where he gained a strong track record in mergers and acquisitions and business restructures. Prior to that he was CFO and Head of Strategy and Business Development for TXU (Texas Utilities) Australia which included experience in the US. Having successfully advised TXU in over $4bn in acquisitions in Australia and later selling the Australian business for over $5.1bn.
Mr. Elias began his career with Deloitte Consulting as a Senior Consultant in the area of mergers & acquisitions and corporate turnarounds. He specialized in energy reforms and M&A in Australia, Asia, US and Turkey. He has advised both private and Government sectors in transactions in the tens of billions of dollars. He is a member of the Institute of Chartered Accountants and the Australian Institute of Company Directors. He is a graduate of the University of South Australia and has undertaken executive study at IMD in Switzerland.

  • Mr. Sudam MaitraIndependent Director
  • Mr. Venkat IyerIndependent Director
  • Ms. Debra CounsellDirector

  • Mr. Charlie EliasChairman
  • Mr. Sharbel R (Charlie) Elias (BA Acc, ACA, AICD) is currently CEO of BlueScope Building Asia (India, China & ASEAN) and North America operating in over 12 countries including; China, India, US, Thailand, Indonesia, Vietnam, Malaysia and Singapore with revenues of $3bn and 6,000 employees and contractors. He is Chairman of the Board of the Indian joint venture with Tata Steel and CEO & Board Member of the joint venture with Nippon Steel in ASEAN.
    Mr. Elias joined BlueScope as the Global Chief Financial Officer (CFO) in March 2008 and member of the Executive Leadership Team. He is responsible for mergers & acquisitions, finance, treasury, taxation, investor relations, investments.
    During the global financial crisis, he was responsible for implementing financial strategies to steer BlueScope through the most difficult period ever experienced in the global steel industry. These included several successful debt restructures and equity raisings and the establishment of the coated products joint venture with Nippon Steel & Sumitomo Metal Corporation in 2012. As a CFO, he represented BlueScope on a number of the joint venture boards including the NS BlueScope JV with NSSMC, the TBSPL JV with Tata, the Northstar JV with Cargill and the CASTRIP JV with Nucor.
    With the Company’s return to a more stable financial position and more recently return to investment grade rating, he has overseen a number of domestic and international mergers and acquisitions, the most recent being the move to full ownership of North Star BlueScope Steel in Delta, Ohio through a $1bn acquisition of the remaining 50%.
    Mr. Elias was previously the CFO and Director for Linfox Logistics, one of Asia Pacific's largest supply chain and logistics companies, operating in over 12 countries in Asia where he gained a strong track record in mergers and acquisitions and business restructures. Prior to that he was CFO and Head of Strategy and Business Development for TXU (Texas Utilities) Australia which included experience in the US. Having successfully advised TXU in over $4bn in acquisitions in Australia and later selling the Australian business for over $5.1bn.
    Mr. Elias began his career with Deloitte Consulting as a Senior Consultant in the area of mergers & acquisitions and corporate turnarounds. He specialized in energy reforms and M&A in Australia, Asia, US and Turkey. He has advised both private and Government sectors in transactions in the tens of billions of dollars. He is a member of the Institute of Chartered Accountants and the Australian Institute of Company Directors. He is a graduate of the University of South Australia and has undertaken executive study at IMD in Switzerland.

  • Mr. Rajeev SinghalDirector
  • Ms. Samita ShahDirector
  • Mr. Riten ChoudhuryManaging Director
  • Ms. Gretta StephensDirector
  • Mr. Sudam MaitraIndependent Director
  • Mr. Venkat IyerIndependent Director
  • Ms. Debra CounsellDirector

Our Manufacturing Facilities
Jamshedpur, Jharkhand
Bhiwadi, Rajasthan
Sriperumbudur, Tamil Nadu