DURASHINE® from Tata BlueScope Steel declared as India’s No. 1 Brand, second time in a row.
Winning an award for your outperformance is indeed rewarding. But what makes it more special; is to win it twice in a row! In its milestone achievement, DURASHINE® the flagship retail brand from Tata BlueScope Steel, was announced as India’s Number 1 Brand 2017, for Best Colour Coated Sheet, second time in a row in Mumbai at The Leela, on 24th September 2017, amidst the who’s who of the corporate world. The award is constituted by the International Brand Consulting Corporation, USA. The No. 1 BRAND Awards Council constitutes of an Expert Evaluation Committee that judiciously adjudged the nominations from various sectors. DURASHINE® truly deserves this outstanding recognition for its leadership position, robust performance, and customer centric product range alongside its reach. The award was received on behalf of the entire TBSL team, by Mr. Vikas Pundir, Chief Channel Sales – DURASHINE®, Mr. Piyush Nahar, GM Marketing and Mr. Vivek Pusalkar, AGM Sales. This recognition has taken Brand DURASHINE a notch higher, carving an edge over other formidable players within the industry, recognising it as the number one player in our game.